Shoeby rolls out a flexible shipping strategy with Sendcloud

Eindhoven, May 31, 2022 – To take the delivery experience to the next level, Shoeby and Sendcloud are joining forces. The exclusive partnership between Divide and Sendcloud, Europe's fastest-growing shipping platform, helps retailer Shoeby sell and ship products easily through both its online store and its 240 physical shops. With this integration, Shoeby takes another step forward in shipping its orders, bringing its international plans closer than ever.

The popularity of pickup points has been fueled by the rise of parcel lockers and partnerships between major players like Bol.com and Albert Heijn. Since 71% of consumers say flexibility in delivery matters to them, they want to decide for themselves where, how, and when they receive or pick up their order. Shoeby puts customer experience front and center, and wants to meet consumers halfway by offering the right delivery experience.

Online and offline reinforce each other

Shoeby customers can now choose to have an order delivered at home or pick it up at one of the stores. Shoeby's physical stores, which double as DHL points, act as mini warehouses in this setup. That creates a complex logistical challenge, one that Divide, the omnichannel e-commerce platform for retail organizations, has built a fitting solution for. Inventory management between the warehouse and the various stores is now synced, so online and offline orders run smoothly side by side.

“This system works great, but we noticed there was still more to gain on the shipping side,” says Adrie Kappen, Project & Process Improvement Manager at Shoeby. “Together with Divide, we went looking for a shipping platform that could help us optimize the shipping process. With Sendcloud, we can always keep customers updated on the shipping status of their parcel, whether it's delivered at home or in-store.”

For online webshops, Shoeby included, it's essential to keep order picking fast and keep the risk of errors to a minimum. An automated software system links up shipping systems, keeping the process efficient and effective. On top of that, customer communication is taken to a new level, since the consumer receives a personalized update at every step of the shipping process.

“Consumers are becoming more demanding when it comes to shipping. Flexible delivery is the answer to meeting those high expectations,” says Rob van den Heuvel, CEO and co-founder of Sendcloud. “For home delivery, too, Shoeby works with a setup that checks whether an order should ship from the warehouse or from one of the stores. The challenge is that orders need to be picked not just in the warehouse but in stores as well, so it has to be easy for every staff member to pick an order and print the shipping label. In practice, this always takes more time than expected. Setting up this process efficiently saves time and money.”

“Before we partnered with Divide and Sendcloud, it took us 25 seconds to print a single label in our warehouse. Packing an order takes an average of 10 seconds, which left us waiting another 15 seconds for the label to print. With the Sendcloud integration, a label now prints in 9 seconds. Multiply that saving by hundreds of thousands of orders, and you can see how much time it adds up to. In total, that's already the equivalent of 1 full-time employee,” says Adrie.

About Sendcloud

Sendcloud is an all-in-one shipping platform for e-commerce businesses that want to scale. It is our mission to empower online retailers to compete by optimizing the full shipping journey from checkout to returns. Our solution turns e-commerce logistics from a bottleneck into an accelerator, making shipping a competitive advantage.

Founded in the Netherlands in 2012, Sendcloud has quickly become one of the fastest growing scale-ups and leading shipping solutions in Europe, with more than 23,000 customers in the Netherlands, Belgium, the UK, France, Spain, Italy, Germany, and Austria. Thanks to its SaaS platform, handing over a package is no longer a simple business transaction, but a meaningful part of the customer experience.

About Shoeby

Shoeby is one of the fastest-growing fashion companies in the Netherlands. What started on seventy square meters has grown into around 225 stores and a successful webshop. By now, Shoeby is a true family business, with son Mitch and daughter Jill at the helm. The core idea has always stayed the same: Shoeby stands for personal attention & styling, inviting and inspiring stores in strategic locations, and sophisticated street style collections with a popular twist. A recognizable signature, high quality, and an affordable price — aimed at the mid-market. At Shoeby, we believe everyone is unique, and everyone is beautiful. Through fashion, we show who we are. And for anyone who needs a helping hand along the way? We're here for you.