Selling on Cdiscount: How to Stand Out From Your Competitors?

Planning to sell on Cdiscount, or already offering your products on the marketplace? Good news: we've put together a list of best practices to make your sales a success!

But first, a quick introduction to what the marketplace has to offer you...

With more than 11 million customers and 14,000 online retailers on its marketplace, Cdiscount is the flagship of French e-commerce. Just behind Amazon. As a result, the platform is a must, as it's an excellent way to showcase your products and grow your business.

Why sell on Cdiscount?

10 key Cdiscount stats

• French marketplace 🇫🇷

• Founded in 1998 to resell used CDs

• Acquired by the Casino group in 2000

• Marketplace launched in 2011

• Nearly 4 billion in revenue in 2019

• 2nd largest e-commerce player in France

• 52 million unique visitors and 23 million active users per month

• 14,000 online sellers

• 70 countries covered

• 11 million customers

• 40 million products online

• How do you sell on Cdiscount, and what are the best ways to boost your sales? Time for our tips!

  #1 Sell on Cdiscount by showcasing your products

  Even if your product is high quality, it still needs to be well listed on the marketplace! To achieve this, your product titles should match user search queries as closely as possible: using relevant keywords, optimized for SEO, is essential.

  
  

  

  To do this, your product page must be perfectly clear, meaning it should:

  • Have a detailed and accurate description

  • Be translated into your target customers' language

  • Include bullet points to highlight key information

  • Include visuals (HD photos) showcasing your products, and videos if possible

  • Finally, your product pricing also needs to be highlighted, and should be in line with market prices... and your competitors!

    #2 Sell on Cdiscount by driving your sales

    Driving your sales on Cdiscount is an excellent way to gain visibility. Competition on the marketplace is tough, after all. So during promotional periods like seasonal sales or the year-end holidays with Black Friday, Cyber Monday, or Christmas, the e-commerce sector hits its sales peak, and showcasing your products is the ideal opportunity to boost your sales.

    
    

    

    
    Additionally, Cdiscount boosts the visibility of products with the most attractive offers on its marketplace. It's therefore important to stay attuned to the market and take advantage of these events to stand out.

    #3 Sell on Cdiscount by taking care of customer reviews

    Getting multiple reviews — and good reviews, to be precise — is essential, so watch out for your online reputation!
    According to Ifop, 87% of French consumers check at least one customer review before making a purchase. This is one of the first things your customers look for, as it lets them know whether you're a trustworthy seller, and also whether your products are good quality.

    
    

    

    Having good reviews reassures consumers and is beneficial for your conversion rate.

    There are several types of reviews: first, the reviews left on the marketplace, in this case Cdiscount — these will undoubtedly be the first reviews your potential buyers check. Then, especially if you have your own online store, there are Google reviews, which are an important lever for gaining credibility as well as visibility.

    Several certified organizations such as Trusted Shops, TrustPilot or Avis Vérifiés exist and help ensure the authenticity of the reviews left by customers.

    Obviously, it goes without saying that accumulating good reviews across these various platforms will be a major asset for boosting your sales!

    What causes a negative review?

    Several reasons can lead your customers to leave bad reviews: a product that doesn't meet expectations (due to an unclear product page, or simply a misunderstanding), a manufacturing defect, or other issues. However, one of the main factors that leads your customers to leave negative reviews is delivery of your products not going as planned!

    #4 Sell on Cdiscount by automating your shipping process

    Many online retailers who sell on a marketplace choose to diversify their sales channels. So their products are for sale on Cdiscount, but also on Amazon, Etsy, eBay... Very often, they'll also have their own online store(s) at the same time.
    This strategy is encouraged, as it undeniably makes your products more visible since they're present on multiple platforms. If it works, your sales will increase, but so will your shipping volume!

    Great news, right? At least, if your shipping process is optimized...

    How do you ship a Cdiscount parcel?

    Did you know that more than 70% of your time as an online retailer is spent on logistics? Every day, you need to manually import and process your orders, then print your Cdiscount shipping labels. These are time-consuming tasks, especially if you have to repeat the same process for all your sales channels.

    At a time when online shoppers love having choice and flexibility, offering a range of delivery methods to ship your products makes a real difference!

    By automating all these steps with Sendcloud's all-in-one shipping platform, you'll automate your shipments and save valuable time every day.

    
    

    The benefits:

    • Thanks to Sendcloud's 50+ integrations, you can connect your Cdiscount account in one click to automatically import your orders. And if you have several online stores or sell on multiple marketplaces, no problem — all your data is imported into Sendcloud in real time. A single platform for all your stores and marketplaces.

    • You can also connect more than 80 local and international carriers (Colissimo, Chronopost, UPS, Mondial Relay, GHS and many others) and activate them in one click. This lets you offer the delivery methods most in demand at your checkout, making sure to offer same-day delivery, pickup points, and more on Cdiscount.

    • You have access to pre-negotiated carrier rates, notably with Mondial Relay. Pickup point delivery being the most popular method on Cdiscount, this example is no coincidence!

    • Sendcloud lets you set your own shipping rules. You'll now process your orders 7 times faster.

    • How do you track a Cdiscount parcel? Sendcloud's parcel tracking also automates this part of the process and gives your customers optimal tracking. You can notify them of the delivery status in real time. Sendcloud notifications are available in several languages, and the emails are fully customizable.

    • #5 Sell on Cdiscount by offering a flexible returns policy

      A Sendcloud consumer study conducted by Nielsen states that 46% of online shoppers always check the returns policy of an e-commerce site or marketplace before making a purchase. As mentioned earlier, online shoppers want flexibility and want to be sure that returning their order can be done for free (or at a lower cost), and easily.
      Another finding: 63% of parcels are returned. Most of the time, it's not because your customers are unhappy — it's simply that the product doesn't match their expectations. By connecting your Cdiscount account to Sendcloud you'll simplify and streamline returns so your customers reorder as quickly as possible.

      The Sendcloud benefits:

      • Sendcloud gives you a personalized return portal: no more wasting time explaining the return process to your customers. With a portal in your brand's colors, your customer creates and prints their own return label themselves. Even for a partial order.

      • Don't be shy, offer your customers several return options! With Sendcloud, you can offer different Cdiscount delivery methods for returns, such as Mondial Relay, Colissimo, Lettre Suivie, and even pickup points or in-store returns.

      • Just like with shipping, you can set up smart return rules by automatically assigning delivery methods for all types of returns (e.g., assigning Mondial Relay for your Cdiscount returns)

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        Sendcloud also helps you reduce returns thanks to the analytics data collected. This way, you'll find all of your customers' comments in your returns dashboard. Ideal for keeping an overview of the information and data exchanged with your customers.

        We hope our tips will help you perfect your strategy and increase your sales on Cdiscount!
        Is the Amazon marketplace also one of your sales channels? Check out our article for tailored advice!