PostNL Fashionpack: smart clothing shipping for online retailers

Do you ship a lot of clothing as an online retailer? Then PostNL's fashionpack might be an interesting shipping solution for your webshop. This packaging makes sure your clothing arrives at your customers looking crisp and unwrinkled. How does it work, and why could it be a good fit for your business? We cover it all in this article.

What is PostNL fashionpack?

Fashionpack from PostNL is a mailbox parcel package built specifically for shipping clothing. With this patented packaging, you can easily press the air out of your package, so an order fits through the mailbox faster.

That's handy, because clothing is often shipped in large boxes even though that's not always necessary. With this packaging, clothing can be sent as a mailbox parcel instead of a regular parcel. That's a lot cheaper, easy to use, and more convenient for your customers. This makes the fashionpack a great solution for online retailers in the fashion industry.

The benefits of shipping with the fashionpack

Why use the fashionpack, and what are the benefits? When clothing fits through the mailbox, it's a waste to ship it in a (too) large shipping box anyway.

Here are the biggest benefits of the fashionpack:

Always fits through the mailbox

The fashionpack always fits through the mailbox. That means your customer doesn't need to be home to receive it, which is a big plus for the customer experience. The mailbox parcel gets delivered within 24 hours and is easy to track with track & trace.

Ship up to three items of clothing wrinkle-free

Shipping clothing in a regular envelope often causes problems. The contents can arrive unnecessarily wrinkled or even damaged, which can lead to returns. When you ship your products with the fashionpack, they don't sink to the bottom, so they stay wrinkle-free and undamaged more often.

On top of that, you can fit 3 items of clothing down to the size of a mailbox parcel. Almost half of all clothing items fit in the fashionpack. And because you only press the air out after the clothing is inside, the contents don't shift, and with proper use you avoid extra surcharges.

Cheaper shipping

With the fashionpack, you save on shipping costs. Shipping with a fashionpack costs less than shipping a regular parcel. What you'd normally ship in a box now fits in a mailbox parcel.
The fashionpack is also a great option for online retailers who get charged surcharges for oversized mailbox parcels. The fashionpack can help cut down on those mailbox parcel surcharges, since the envelope has a fixed size and lets air out of the product and packaging, unlike other shipping bags.

Sustainable

Because the package takes up less space during shipping than a regular parcel, shipping with the fashionpack is more sustainable. Fashionpack gets delivered by bike within city centers, which cuts down on CO2 emissions. The fashionpack packaging is also reusable, which is good for the environment too.

Easy to return

The fashionpack is also a great solution for your customers. They can easily return their items. The second adhesive strip makes it easy to reseal the package. Depending on the return option you offer your customers, the return can simply go in the orange mailbox.

When the fashionpack goes back as a mailbox parcel, it travels with the regular mail and lands back on your doorstep within 24 hours.

Because the order is so easy to return, you boost customer satisfaction. On top of that, this way of handling returns saves you money as a webshop owner, since returning a mailbox parcel is cheaper and faster than returning a regular parcel.

How to use the PostNL fashionpack

Packing your items into a fashionpack is easy. It's important to fold the product neatly. This way, you make sure your customer doesn't still end up with a wrinkled item of clothing. Here's how to pack the order:

1. Fold the clothing to the right size.

2. Place the clothing neatly into the fashionpack and seal the envelope with the adhesive strip.

3. Once the fashionpack is sealed, roll or fold the air out of the package. For the best result, use a hand press, though it's not required.

4. Stick the shipping label on the package, and your fashionpack is ready to ship.

Want to ship small packages abroad? Then PostNL Packets is a good alternative to PostNL fashionpack.

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How to ship the fashionpack via Sendcloud

The shipping option that goes with the fashionpack is the PostNL Mailbox Parcel (also called PostNL Brievenbuspakket). You can use the mailbox parcel option through Sendcloud's discounted rates. Have your own PostNL contract? Then you can easily load it into your Sendcloud account. That way, you can combine different carriers and shipping options, and always use the best fit for your (fashion) shipments.

You can automatically generate the shipping label for your fashionpack with the PostNL Mailbox Parcel option in your Sendcloud account. With smart shipping rules, you can even set it up so that every order with a specific order number, or under 2 kilos, automatically ships as a mailbox parcel.

The fashionpack is available for purchase starting at 100 pieces. The more packs you buy, the lower the price per piece:

• 100 pieces: 0.74 euro

• 500 pieces: 0.56 euro

• 1000 pieces: 0.54 euro

• 2000 pieces: 0.47 euro

Interested in PostNL Fashionpack? Get in touch with us. We're happy to help!

Looking for the right carrier and shipping option for your shipments? Check out which carriers, like PostNL, DHL, DPD, and more, fit your webshop.