Jewelry brand ByNouck achieves international growth with Sendcloud

Eindhoven, October 25, 2022 – To take the delivery experience across different countries to the next level, ByNouck, a jewelry brand founded by Anouck Goudsmit in 2018, is partnering with Sendcloud. The collaboration between Sendcloud, Europe's fastest-growing shipping platform, We Grow Webshops, and ByNouck is a major success thanks to its multi-carrier strategy and fully automated shipping process. Thanks to the implementation, ByNouck can now scale to more than 500 parcels a day and ship worldwide with a single daily pickup.

ByNouck is one of the biggest online jewelry shops around today, but it started small, with a handful of parcels a day sent out in envelopes. In its early days, a small label printer with address information and domestic and international stamps was enough to manually process the four or five orders it received per day. Today, the jewelry brand ships hundreds of parcels worldwide every day, and a lot has changed. Behind that international success, alongside its unique designs, is a successful marketing strategy and a streamlined shipping process.

Automatically matching the right carrier per country

ByNouck ships an average of 500 orders a day. While the Netherlands, Belgium, Germany, France, and the UK are its main markets, ByNouck also ships to Scandinavia, Italy, and even the US. The biggest challenge is shipping all those parcels quickly and efficiently, whether a shipment is headed abroad or staying within the Netherlands. That's where Sendcloud and We Grow Webshops step in. Staying competitive in the fast-growing e-commerce landscape means keeping lead times short, such as just two days to the UK, and reliability, flexibility, and cost savings all matter just as much.

The jewelry brand now works with different carriers for different countries. Envelopes have made way for letterbox parcels, and every label needed is printed in one batch, so order picking can begin right away. Sendcloud helps automatically select the right carrier for each order, and then sends personalized track & trace notifications to customers. In the countries where ByNouck sells the most, carriers were chosen based on speed, reliability, and cost. Consumers want their parcel fast, but at the same time, no one wants to pay a premium price for it.

Fewer customer questions, more international growth

“Customer question number one is always ‘Where's my order?’ Before we started working with Sendcloud and automated track & trace, our customer service team heard this question constantly. Since we started using tracking emails, we get this question a lot less, because customers know what to expect and when. It's a great way to take pressure off customer service, win consumer trust, and guarantee fast, reliable delivery. And as a bonus, branded track & trace lets us keep customers in the loop about new collections and sales,” says Suzanne Muileboom, Customer Service Manager at ByNouck.

“Consumers are becoming more demanding when it comes to shipping: speed, reliability, and shipping costs that aren't too high. These are expectations webshops have to meet,” says Rob van den Heuvel, CEO and co-founder of Sendcloud. “When you want to grow a webshop internationally, there's a lot to think about. Beyond important regulations and customs paperwork, working with multiple carriers is essential. That way, you can choose the most reliable carrier at the best price for each country. ByNouck has kept lead times to the UK down to just two days, keeping them competitive in the e-commerce market.”

About Sendcloud

Sendcloud is an all-in-one shipping platform for e-commerce businesses that want to scale. It is our mission to empower online retailers to compete by optimizing the full shipping journey from checkout to returns. Our solution turns e-commerce logistics from a bottleneck into an accelerator, making shipping a competitive advantage.

Founded in the Netherlands in 2012, Sendcloud has quickly become one of the fastest growing scale-ups and leading shipping solutions in Europe, with more than 23,000 customers in the Netherlands, Belgium, the UK, France, Spain, Italy, Germany, and Austria. Thanks to its SaaS platform, handing over a package is no longer a simple business transaction, but a meaningful part of the customer experience.